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“A fascinating and funny guide to history’s favorite genius – and why he still matters.”

– A.J. Jacobs, New York Times bestselling author

The Einstein Effect

How the World's Favorite Genius Got into Our Cars, Our Bathrooms, and Our Minds

by Benyamin Cohen

Order your copy

Praise from Mandy Patinkin – actor, singer, activist

“I’ve tried to read other books about Einstein, but I never finished them. Benyamin has a tremendous sense of humor, and he displays it in the telling of our universal connection to one of the greatest gifts to humanity, Albert Einstein. I promise, if you pick up this book, you’ll never want to put it down.” 


Praise for The Einstein Effect

"A fascinating and funny guide to history's favorite genius ― and why he still matters."

A.J. Jacobs, New York Times bestselling author


About the book

The next time you have a pizza delivered to your home, thank Einstein.


(Courtesy Stonemask Studio)

Albert Einstein was the first modern-day celebrity and, decades after his death, still has the world's most recognizable face. His influence is seen in much of the technology we use every day: GPS, remote controls, weather forecasts, even toothpaste. But it's not just his scientific discoveries that continue to shape our world. His legacy underpins the search for aliens, the rescue of refugees, the invention of time machines and the debunking of fake news. He appears in new books, TV shows and movies – and fans are paying millions for Einstein relics at auction.

Award-winning author and journalist Benyamin Cohen has a bizarre side hustle as the manager of Einstein's official social media accounts, which have 20 million followers―more than most living celebrities. (Einstein has more facebook fans than Tom Hanks!) He embarks on a global quest to unearth Einstein ongoing relevance today. Along the way, he meets scientists and celebrities, speaks to dozens with the last name Einstein (including two rabbis), and even tracks down the brain of Einstein, stolen from his body during the autopsy. Cohen shows us the myriad ways the Nobel Prize winner's influence is still with us, giving an in-depth – and often hilarious – look at the world's favorite genius like you've never seen him before.

A portion of the royalties from the book will be donated to the Albert Einstein Archives.

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About the author

Benyamin Cohen

Benyamin Cohen manages the official social media accounts of Albert Einstein. He is the News Director of the Forward and was the founding editor of both Jewsweek and American Jewish Life magazine. Cohen is also the author of My Jesus Year: A Rabbi’s Son Wanders the Bible Belt in Search of His Own Faith (HarperCollins), named one of the best books of the year by Publishers Weekly and for which he received the Georgia Author of the Year award. He is based in Morgantown, West Virginia, where he lives with his wife, three dogs and a flock of chickens known as the Co-Hens. For more, visit

(Photo by Shoshi Benstein)



Benyamin tells you what's in the book – in under two minutes.

Actor and activist Mandy Patinkin on why he's in the book.

Benyamin reveals a few things you may not have known about Albert Einstein.

The doctor who performed Einstein's autopsy stole the brain. Nearly 70 years later, Benyamin tracked it down and found it.

Einstein's 'Miracle Year' laid the groundwork for GPS technology, remote controls ... and better shampoo.


Aug. 20, 2023 / Stamford, CT

Congregation Agudath Sholom

10 a.m.

Aug. 27, 2023 / Morgantown, WV

Barnes & Noble Morgantown

4 p.m.

Sep. 27, 2023 / Morgantown, WV

West Virginia University

4 p.m.

Oct. 18, 2023 / New York, NY

With guest Mandy Patinkin

Streicker Center

6 p.m.

Oct. 23, 2023 / Scotch Plains, NJ

JCC of Central New Jersey

(Virtual online event)

11:15 a.m.

Oct. 25, 2023 / Pittsburgh, PA

Congregation Beth Shalom

7:30 p.m.

Oct. 26, 2023 / Houston, TX

Evelyn Rubenstein JCC of Houston

7:30 p.m.

October 29, 2023 / Atlanta, GA

Marcus Jewish Community Center

1 p.m.

Nov. 2, 2023 / Virginia Beach, VA

Jewish Federation of Tidewater

12 p.m.

Nov. 5, 2023 / Detroit, MI

JCC of Metro Detroit

1 p.m.

Nov. 5, 2023 / Ann Arbor, MI

JCC of Greater Ann Arbor

7:15 p.m.

Nov. 7, 2023 / Los Angeles, CA

Stephen Wise Temple

7:30 p.m.

Nov. 13, 2023 / St. Louis, MO

JCC of St. Louis

7 p.m.

November 19, 2023 / Central, NJ

NCJW of Central Jersey

1:30 p.m.

Dec. 3, 2023 / Rancho Mirage, CA

Jewish Federation of the Desert

4:30 p.m.

Dec. 10, 2023 / Fort Myers, FL

Jewish Federation of Lee County

10 a.m.

Dec. 18, 2023 / Pittsfield, MA

Jewish Federation of the Berkshires

(Virtual online event)

7 p.m.

Jan. 9, 2024 / Somerset County, NJ

Wilf Campus for Senior Living

(Virtual online event)

6 p.m.

Jan. 17, 2024 / Sarasota, FL

Jewish Federation of Sarasota

7 p.m.

Jan. 18, 2024 / Cambridge, MA

Harvard University

7 p.m.

Jan. 20, 2024 / Hingham, MA

Congregation Sha'arey Shalom

7 p.m.

Jan. 25, 2024 / Dayton, OH

Jewish Federation of Greater Dayton

(Virtual online event)

7 p.m.

Feb. 8, 2024 / New York, NY

Sutton Place Synagogue

(Virtual online event)

Feb. 12, 2024 / Naples, FL

Jewish Federation of Greater Naples

1:30 p.m.

Feb. 25, 2024 / Lancaster, PA

Jewish Community Alliance of Lancaster

(Virtual online event)

7 p.m.

Mar. 14, 2024 / Columbus, OH

JCC of Greater Columbus

6:30 p.m.

Mar. 28, 2024 / Palo Alto, CA

Oshman Family JCC

7 p.m.

April 7, 2024 / Monroe, NJ

Greenbriar Yiddish Club

10:30 a.m.



For media inquiries or a review copy:

Madeleine Brown

Albert Einstein on social media:




For events, speaking engagements,

or to reach the author:

Benyamin Cohen on social media:




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© 2023, Benyamin Cohen

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